Penny chooses Zucchetti HR for personnel management

PENNY

Efficient Personnel Management for affordable shopping

EMPLOYEES

4.000

turnover

60
BN €

INDUSTRY

Large-Scale Distribution

We have found in Zucchetti a technically and technologically advanced partner, well-prepared, with a structure capable of supporting us at every stage
Piero Pisoni
HR DIRECTOR - PENNY

CLIENT PROFILE

Quality, convenience and satisfaction

Penny Market, a food discount chain belonging to the REWE Group, is one of the leading commercial groups on the German and European markets in the Mass Market Retail sector.

The brand, which was founded in 1994, now has 375 stores in Italy and internationally, namely in Austria, Germany, the Czech Republic and Romania, it can count over 3,600 stores.

Penny Market’s main objective is customer satisfaction. To achieve this it guarantees a wide range of quality products at competitive prices, displayed in welcoming, comfortable stores, where shopping is fast and simple.

The Challenge

Simplify personnel management in the sales points.

Facilitate communication between the company and the collaborators.

Ensure that the customer has a shopping experience that meets their expectations

The Outcome

Proper coverage and distribution of personnel thanks to AI tools for planning.

Consultation of the shift schedule and requests for schedule changes also through a mobile app for employees

Better service offered to clients

client requirements

Objective: simplify communication and personnel planning for the sales points

The main objective for PENNY is to ensure that the customer has a shopping experience that meets their expectations and stands out compared to competitors

For this reason, it was looking for a software platform capable of simplifying and facilitating the work of collaborators in the sales points, reducing manual activities related to attendance and shift management, thereby allowing more time to be dedicated to customers.

In particular, PENNY was looking for innovative software and technologies to simplify the management of sales points, facilitate communication between the company and the collaborators, as well as among the collaborators themselves, and to have a common database to consolidate all employee data within a single repository.

project

Technological innovation and 'smart' planning to improve the experience of customers and employees

With over 375 sales points nationwide, it is essential for PENNY to manage personnel accurately and efficiently, especially regarding the organization of the teams in each store. Ensuring proper coverage and distribution of staff during different time slots and peak activity periods throughout the year is crucial.

For this reason, the partnership with Zucchetti began with ZScheduling, the software for shift and activity planning for personnel. With ZScheduling, PENNY introduced a self-service logic where each collaborator, by logging into the portal, has the opportunity to consult the shift calendar and submit requests, justifications, and shift changes autonomously and automatically, even through their smartphone thanks to the Zucchetti Mobile Apps for Personnel Management. To make planning even more efficient and to forecast personnel needs, functions and tools powered by Artificial Intelligence have been implemented. By analyzing a series of parameters that identify and characterize the needs of each sales point, Artificial Intelligence suggests the exact staffing requirements, ensuring proper coverage in stores and thereby improving the service offered to customers.

The journey with Zucchetti then continued with the management of expense reports and the company car fleet using the software ZTravel and ZCarFleet, respectively: simple, immediate solutions that are accessible anywhere and at any time, even from mobile devices

why Zucchetti

Functional completeness and technological advancement

Zucchetti was chosen after a rather complex software selection process took place, where Zucchetti stood out due to its completeness and the areas it was able to cover.

It was only with Zucchetti that we managed to find all the modules that we actually needed in a single database and above all, in Zucchetti we found a technically and technologically state-of-the-art, expert partner that has its own structure able to support us through all the analysis and selection stages that we carried out.

Above all, the readiness and promptness with which people at Zucchetti were able to intervene, even in last-minute situations, made a big difference.

Piero Pisoni
HR Director PENNY