At the German trade fair dedicated to international tourism industry professionals, the Italian software house will present next-generation PMS solutions, booking and revenue management systems, marketing automation tools, POS, and multimedia kiosks. The major advantage for customers is having applications that are already fully integrated with each other.
ITB Berlin is the leading trade fair for the hospitality and catering industries, taking place from March 4 to 6, 2025, at the Berlin ExpoCenter City. Since its inception in 1966, the event has grown into an increasingly significant meeting point for tourism professionals worldwide, with expectations of surpassing 100,000 visitors in this edition.Zucchetti, European leading software provider, has recently made significant investments in technological innovation, including strategic acquisitions, to develop a digital solutions offering for the hospitality and catering sectors. This offering stands out not only for its quality and comprehensiveness but also for the high level of integration between applications. The goal is to ensure maximum efficiency in every process related to business operations—from cloud-based PMS management and room booking with advanced revenue management systems to organizing guest stays and on-site services. It also includes self-check-in and self-check-out processes, as well as automation planning for incentive and loyalty programs.
Additionally, Zucchetti offers POS solutions and digital payment systems that facilitate seamless customer interactions across all touchpoints—whether in Food & Beverage areas, merchandising and gift shops, or hotel boutiques.
A groundbreaking innovation is the use of AI for automated item recognition.The visioncheckout is a smart self-checkout that, via an integrated camera, swiftly scans customers’ trays to identify their contents and determine the final price, eliminating the need for a cashier and significantly reducing checkout lines. With Zucchetti’s visioncheckout, the entire checkout process is a matter of mere seconds.
“Our solutions are designed with an international approach because many tourism operators run business in multiple countries and require multi-country management, both in terms of technology solutions and support provided by the vendor,” says Angelo Guaragni, CEO of Zucchetti Hospitality. “For this reason, Zucchetti has significantly expanded its international presence and now has direct subsidiaries in 15 countries across Europe, the United States, South America, the Middle East, and China.
Germany, in particular, is home to one of the group’s most important international offices, with over 200 employees dedicated to digital transformation projects for local businesses.”
Meet Zucchetti at:ITB BerlinBerlin Expocenter City, March 4 - 6, 2025Hall 8.1 Stand 133
