At Fitur Madrid 2025, one of the world's most important trade fairs for the tourism sector, the Italian software house will present the most innovative solutions in the field of hospitality and catering, with the advantage for customers of having an offer of applications already integrated with each other to facilitate their adoption and use.
Zucchetti, a European leader in soft- and hardware solutions, will participate in the next edition of Fitur Madrid, the international tourism fair scheduled from 22 to 26 January 2025 in the Spanish capital, to present its offer of innovative and integrated digital solutions for both the hospitality and catering sectors, markets in which it is the absolute leader in Italy in terms of number of customers.
As far as accommodation facilities are concerned, Zucchetti has all the applications needed to cover the administrative, organizational and managerial aspects: an entirely cloud-based PMS (Lean Hotel System), natively integrated with advanced booking engine systems and channel managers (Simple Booking and Vertical Booking) for connection with the main portals for hotel bookings; in addition to this, a Revenue Management System (Lybra) and Marketing Automation solutions, on the one hand to optimize room rates, also thanks to artificial intelligence tools for forecasting hotel demand, and on the other hand to centralize and automate customer communication processes, for example through the use of multimedia kiosks for self-check-in.
The (r)evolution in the hospitality and food retail industries is certainly also characterized by innovative and effective POS solutions (TCPOS) as well as digital payment systems that allow you to manage all customer touchpoints quickly and easily, both in Food & Beverage area and hotel boutiques or shops offering merchandising and gift items.
The implementation of artificial intelligence and machine learning functionalities represents a notable disruption in these industries. Especially the use of AI-based, automated item recognition solutions in F&B areas. Zucchetti’s visioncheckout, presents exactly this disruption needed and appreciated in the market: a self-checkout based on artificial intelligence and with an integrated camera that autonomously scans customers' trays to identify their contents and determine the final price within mere seconds, thus eliminating the need for operators in the checkout and payment processes, thereby significantly decreasing queues, especially during busy times.
"The offer of Zucchetti solutions for the hotel and restaurant world is designed and developed from an international perspective – says Angelo Guaragni, CEO of Zucchetti Hospitality – therefore, Fitur Madrid is the perfect opportunity to get in touch with operators in the tourism sector who manage their business outside of the Italian market, where Zucchetti is the reference software vendor for hotels and restaurants of any size. Our goal for 2025 is certainly to increase our expansion abroad, focusing above all on our great advantage compared to the competition, namely to have a whole range of solutions that is not only very wide, but also with the system integration activity already carried out by our development teams to guarantee customers all the features they need for their business without hidden costs or interface problems between applications".
Zucchetti staff will be ready to welcome Fitur Madrid participants who want to learn more about the group's solutions at stand 8F27 in Hall 8.
