Düsseldorf, Germany – October 1, 2025 – Zucchetti, a leading provider of hospitality technology solutions, is proud to announce its sponsorship of the newly released global study “AI & Automation in Hospitality: Navigating Today’s Challenges, Shaping Tomorrow’s Gains” conducted by h2c GmbH.

The research, backed by 15 international technology leaders including Zucchetti, delivers exclusive insights from 171 hotel chains worldwide, covering more than 11,000 properties and 1.3 million rooms. With input from 189 quantitative responses and 26 executive interviews, the report offers a comprehensive view of how hotels are adopting and scaling artificial intelligence and automation across operations.

Key findings include:

• AI adoption accelerating: 78% of hotel chains already use AI, and nearly 90% plan to expand usage within the next two years.
• Strategic gaps remain: Only 6% of chains have a company-wide AI strategy, with expertise and integration challenges slowing broader adoption.
• Top value areas: Business Intelligence, guest communications, and digital marketing lead current applications, while personalization and upselling dominate future plans.
• Human factor central: AI is largely seen as a tool to empower staff and improve guest experiences, not as a replacement for human service.

By supporting this study, Zucchetti reinforces its role as an innovation partner for the hospitality industry, driving forward digital transformation with reliable, future-ready solutions.

“AI and automation are reshaping hospitality, and hotels need trusted partners to navigate the complexity of adoption and integration,” said Nicola Seghi, Zucchetti Hospitality International Sales Manager. “By supporting this global study, Zucchetti reaffirms its commitment to knowledge sharing, industry collaboration, and responsible innovation. Our goal is to provide hoteliers with the insight and technological guidance they need to turn intelligent automation into a key driver of efficiency, agility, and sustainable growth.”

The full research report is now available for download and provides hoteliers, technology providers, and industry stakeholders with actionable intelligence to guide their AI and automation strategies.