Rather than focusing solely on increasing footfall, the goal should be to attract and engage the right customers — those who appreciate the restaurant's offerings and are likely to return. Here’s how:

Building a customer database
Collecting emails and WhatsApp contacts allows direct communication, enabling personalized promotions, reservation reminders, and special offers. Offering small incentives, such as discounts or free items, can encourage customers to share their contact details.

Using customer data for marketing
Understanding customer preferences and habits enables more effective marketing. Loyalty programs, feedback surveys, and targeted promotions help keep customers engaged and increase repeat visits.

Key Marketing Strategies
Implementing the right marketing strategies can help restaurants stand out in a competitive market. By combining promotions, events, and digital engagement, it’s possible to attract new customers while encouraging repeat visits. A good marketing strategy for restaurants may include:

• Limited-Time offers – Promotions with an expiration date create urgency and encourage quick action.
• Exclusive deals – Happy hours, fixed-price menus, and "BOGO" (Buy-one-get-one) offers can drive more traffic during off-peak hours.
• Themed events – Organizing special tasting nights or workshops may attract both new and existing customers.
• Encouraging online reviews – Positive customer feedback boosts reputation and attracts new diners.
• Influencer marketing – Collaborating with local food bloggers can significantly increase visibility.

The role of technology on restaurants success
For all these strategies, technology plays a crucial role.
Two essential tools can streamline marketing efforts:

• a CRM system to manage customer contacts, send promotions, and track marketing performance.
• a POS system to handle orders, payments, and data collection for targeted marketing campaigns.

That’s why we are thrilled to announce that Tilby is now integrated with Pienissimo Pro, a powerful CRM software for managing reservations, customer contacts, and direct marketing initiatives for restaurants.

The integration allows seamless synchronization of reservations and promotions between the two platforms.

Additionally, promotions and coupons from Pienissimo Pro can be applied directly at the Tilby POS by adding the customer to the sale and selecting Promo Pienissimo from the menu. The discount can then be applied by entering the code or scanning a QR code.

Visit tilby.com to get more information and request a consultation with one of our experts!