A successful restaurant marketing strategy starts with clear objectives and a strong understanding of the target audience.
Rather than focusing solely on increasing footfall, the goal should be to attract and engage the right customers — those who appreciate the restaurant's offerings and are likely to return. Here’s how:
Building a customer database Collecting emails and WhatsApp contacts allows direct communication, enabling personalized promotions, reservation reminders, and special offers. Offering small incentives, such as discounts or free items, can encourage customers to share their contact details.
Using customer data for marketing Understanding customer preferences and habits enables more effective marketing. Loyalty programs, feedback surveys, and targeted promotions help keep customers engaged and increase repeat visits.
Key Marketing Strategies Implementing the right marketing strategies can help restaurants stand out in a competitive market. By combining promotions, events, and digital engagement, it’s possible to attract new customers while encouraging repeat visits. A good marketing strategy for restaurants may include:
The role of technology on restaurants successFor all these strategies, technology plays a crucial role. Two essential tools can streamline marketing efforts:
That’s why we are thrilled to announce that Tilby is now integrated with Pienissimo Pro, a powerful CRM software for managing reservations, customer contacts, and direct marketing initiatives for restaurants.
The integration allows seamless synchronization of reservations and promotions between the two platforms.
Additionally, promotions and coupons from Pienissimo Pro can be applied directly at the Tilby POS by adding the customer to the sale and selecting Promo Pienissimo from the menu. The discount can then be applied by entering the code or scanning a QR code.
Visit tilby.com to get more information and request a consultation with one of our experts!