ABOUT VERTICAL BOOKING
As one of the leading providers of CRS for the hospitality industry, Vertical Booking CRS is part of by Zucchetti Group, the largest Italian tech company. With over 8,000 customers worldwide, Vertical Booking allows hoteliers to sell, distribute and centralize their reservations from a single platform. The CRS is translated into 30 languages and available for use in all currencies.
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A recent survey conducted by the Global Business Travel Association (GBTA) has revealed that 55% of corporate travel managers in the United States, Canada, and Europe are finding it difficult to secure affordable hotel rates through the request for proposal process, compared to 39% who are struggling with airline prices.

For hotels, the Global Distribution System (GDS) offers significant visibility as it can reach hundreds of thousands of travel agents and corporate travel managers worldwide. These target customers rely on the GDS to search for and book hotels. Therefore, if they can't find your hotel, they are more likely to choose another property. It’s important to note that the GDS Vertical Booking had a significant impact on the overall value of transactions on the CRS Vertical Booking platform. In 2023, we saw a 23% growth over 2022, exceeding EUR 8 billion in transactions.

So, how can your hotel maximize visibility on the GDS?

• GDS expertise. The connectivity provider should have in-depth knowledge of how the GDS operates and fits into the hospitality distribution ecosystem, to provide hotels with the necessary information and advice to optimize productivity.
• Take care of descriptions and images and give the right visibility to your property
• Make sure reference points (points of interest) are duly loaded
• Make cancellation policies and payment methods as transparent as possible
• Emphasize the policies stipulated by contracts with various corporate accounts
• Ensure that agencies while booking public rates receive their commissions
• Consider investing in positioning and marketing campaigns on GDS
• Consider joining consortia programs of major Travel Management Companies (TMCs) such as American Express, CWT, and BCD Travel
• Explore the possibility to join Cvent-Lanyon RFP Publisher for corporate accounts bids

By implementing these strategies, hotels can increase their visibility on the GDS and improve their chances of securing corporate business, ultimately maximizing their profits in the corporate negotiation process.