Boosts GDS Revenues With 22%+ Increase In Transactions
ABOUT VERTICAL BOOKINGAs one of the leading providers of CRS for the hospitality industry, Vertical Booking CRS is part of by Zucchetti Group, the largest Italian tech company. With over 8,000 customers worldwide, Vertical Booking allows hoteliers to sell, distribute and centralize their reservations from a single platform. The CRS is translated into 30 languages and available for use in all currencies.
In 2023 the Vertical Booking GDS recorded nearly 35 million euros in GDS bookings, marking a substantial increase from the previous year. This growth reflects the post-COVID era in the hospitality industry, as business face to face meetings began to rebound, especially in "city hotels".
The demand for corporate events also contributed to the significant boost in GDS transactions.In terms of transaction volume, there was a notable 22%+ increase in GDS transactions in 2023 compared to 2022, with June 2023 emerging as the top month in terms of revenue. This positive trend emphasizes again the 2023 "renaissance" of the industry and the increasing reliance on GDS channels for hotel bookings.
Highlighting the growth in actual bookings, March 2023 is the top month, with a nearly 40% increase in bookings compared to March 2022. This data demonstrates the growing confidence in travel and the willingness of business guests to make reservations through GDS channels.
Overall, the data points to a promising trend of growth and recovery in the hospitality industry, with Vertical Booking's GDS platform playing a significant role in driving revenues for its partner hotels. As the industry continues to rebound from the challenges of the past year, the value of GDS connections and the ability to capture bookings through these channels becomes increasingly evident.
The 2023 data reflects a positive trajectory for the hospitality industry and re-confirms the importance of a powerful GDS connection for hotels looking to capitalize on the rebound in the business travel demand. With a strong pipeline for corporate events and a resurgence in face-to-face meetings, the growth in GDS transactions and bookings is a clear indication of the industry's recovery and the potential for continued expansion in the coming years.
Vertical Booking is confirmed as one of the market leaders representing now the seventh largest provider in the world in terms of number of hotels represented on the GDSs.
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