How to Achieve Restaurant Success in the Digital Age: A Case Study of Sapori Solari

Sapori Solari decided to equip itself with Tilby's cloud point of sale to simplify and streamline processes.

When it comes to selecting a restaurant, quality and menu play a pivotal role. Quality not only encourages customers to return but also fosters positive word-of-mouth recommendations among their social circles. The menu, on the other hand, must cater to the diverse needs and preferences of customers, ensuring a satisfying dining experience.

If someone craves a meat-centric dinner, they seek out a restaurant specializing in carnivorous delights. Similarly, individuals with a preference for seafood or those looking for a specific culinary experience want menus that align with their expectations.

So, why not create a dining establishment that caters to every palate?

This is precisely what Sapori Solari, a brand that emerged in 2015, has accomplished. Founded by four passionate young individuals committed to uncovering unique flavors while upholding the rich traditions of Italian gastronomy, Sapori Solari exemplifies the ideal restaurant in the digital age.

"Offering quality, Italian products with a focus on artisanship is one of the values we stand for every day. Today we have 5 themed locations between Milan and Bari, where it is possible to enjoy a fine cut of meat, have an aperitif with excellent tapas and drinks, or enjoy the freshest fish" says Federico Placida, Co-Founder & CFO of Sapori Solari. "The great attention paid to wines, other major protagonists of our offer, is also part of the care we give to the customer in creating dishes that will remain imprinted. Each restaurant has its own soul, with its own menu that tells our story and that of the restaurant itself."

In fact, at the moment Sapori Solari counts as many as four types of restaurants - La Salumeria, La Bisteccheria, La Pescheria and Cocktail Bistrot - each of which also includes tasting options and the possibility of organizing events with dedicated menus.

The quality of each of the five locations, however, also comes through digital: from a strong social presence to omnichannel restaurant management.

How to stand out on social media, a lesson by Sapori Solari

The enterprising nature of Sapori Solari already emerges from social media. Their Instagram profile is followed by more than 13,700 people so far and represents a true showcase of the business.

For Federico Placida, social participation is important: "It is not only the first calling card that a potential customer sees, but it is also a way to intrigue those who land on our profile by chance and are impressed by the way we enhance our cuisine and premises. Instagram in particular gives us the opportunity to better tell the spirit of our initiative through various formats: from photos of products and preparations, to videos and stories of the 'behind the scenes' and the people who work with us". Seeking customer attention is a key aspect. Thanks to social media, it is easier to share real-time updates promoting events and news to a wider audience. Potential customers can interact with comments or direct messages to ask for information or share content themselves. In this way tasting proposals or gift boxes, musical evenings and other themed events find a space for advertising and marketing that is self-powering.

Tilby's choice for optimized resource management

The quality of a restaurant is most evident in its service. When the restaurant management is spread across multiple fronts, including, for example, tastings and delivery, there is a risk of having to employ more staff and dilate the organization's timelines. Sapori Solari decided to equip itself with Tilby's cloud point of sale to simplify and streamline processes.

"For our approach to catering, it is still very important to have a direct relationship with the customer. Digitization, however, is now an indispensable tool for managing a complex business like a restaurant business. Tilby helps us to reduce this complexity; it is a comprehensive working tool with which we manage the room and ordering, but also online reservations, more quickly and effectively" says the Co-Founder. "Thanks to the integration with TheFork, for example, the tables booked from the app arrive directly at the point of sale, and we are able to organize seat availability. An activity that would have taken much longer before, and now has a margin for error that is zero."

TheFork, in fact, provides immediate benefits. Using the platform brings visibility to a large number of customers looking for a restaurant to eat at, which can result in more reservations, and therefore revenue. In addition, with the introduction of TheForkPay, a payment system accessible from the app or through QR codes, customers can pay directly from the table, without waiting in the checkout line. So many solutions in a single integration, making digitization and omnichannelality the new frontier of the restaurant industry.

Tilby's cloud POS system comes with a variety of features and possible integrations. It allows you to recreate on any device a map of the restaurant, including the dehors, found in each of the five Sapori Solari locations: this allows you to keep track of the organization of each room by ensuring that orders are updated in real time and that each table is handled quickly.

In addition, staff can take orders from smartphones, tablets, and computers, turning any device into a mobile point-of-sale from which takeaway and delivery can also be managed through integrated functions.