The pandemic has only accelerated the need for the digital and technological adaptation that a wellness center should consider to make the most of its potential on the market.

How to make your wellness offering stand out on today’s market? In one word: reorganization.

With new technologies, processes digitization and creation of value around the customer's activities, supporting them with new tools that follow customers in their experience.

Zucchetti’s wellness software solutions and hardware system simplify operational management and ensure optimal organization of activities and resources, optimizing all scheduling and controlling activities. Customization potential and a wide range of modules allow you to configure a solution responding to the specific needs of spas and wellness centers.We respond quickly to the demand for process digitization with specific and adaptable solutions aiming to achieve completely paperless and cashless management.
Let's take a closer look at the areas of innovation on this market.

Technologies for multidisciplinary support
The most innovative spa managers are looking for new ways to meet the demands of increasingly 'connected' customers. The most successful wellness centers will be those that recognize how they can play an important role serving the needs of customers using the digital and technological tools that are now typical of everyday life for the younger generations. The process of innovation starts with adoption of modern technological systems and includes use of IT to control processes and production to implement a new approach to generating value for the customer.

Technology is essential to improve efficiency, to save energy and improve the guest experience with services just a click away! Support must also be transversal, introducing high-tech software to support knowledge and analysis of customer and employee flows; the technology also supports control of daily operations and activities.

Process digitization in daily operations
Managers who wish to innovate must focus on careful use of automatisms to speed up daily operations. One example is controlling reservations for services requested by hotel guests, interlocking them with reservations booked by external customers: this is one of the most important areas of spa control and management, but with an innovative, specific system such as the one offered by Zucchetti, it’s easy to keep everything under control.
The spa manager or owner must be able to evaluate the profitability of the available resources, following a particular offer at a particular time of year, and understand, for example, where there is a margin for increasing resources at a particular time, due to an expected increase in demand for a particular service, or to optimize the use of staff and equipment in the low season. Another keystone is the exchange of information between the software systems of the spa and the hotel: customer records, requests to book a service, automatic charges for in-room spa services. Sharing information plays a key role in planning sales tactics and strategy, since a complete vision of the customer journey undoubtedly leads to marketing actions aimed at lengthening stay and building customer loyalty.

Zucchetti systems completely digitize these processes: the customer manages hotel bookings, payment and check-in via the app or at the desk, making it easy to sign privacy policies or participate in surveys via a digital device. Choosing a specific Zucchetti product for use in wellness centers offers advantages for operational functions, however complete and complex, and for administrative management.

Generating value with new customer services
Offering personalized services in all interactions with the customer is the current trend in all sectors, and is particularly pertinent to a sector such as wellness, where customer relations represent the very foundations of the service. Personalization, flexibility and speed of response are three essential characteristics of any successful offer, and the new mission of every hospitality company.

The property management system of both the hotel and the spa must offer centralized access to complete customer profiles and customer service tools, and must increase business opportunities thanks to effective, fully automated loyalty programs. Becoming customer-centric is now a must for any spa that wants to remain competitive. And Zucchetti software solutions can play an essential role in sharing and managing these forms of innovation. The manager must therefore understand that management of a spa or a beauty center is not only a very specific sector, but one that requires a specific management and control tool to maximize the profitability of the services on offer. Optimizing sales and the prestige of the spa itself certainly requires an enterprising approach to achieve certain results.

Zucchetti software solutions can make these wishes come true!