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Simple Booking Now Integrates with Google Hotel Ads platform "Book On Google"

In Europe few operators in the IT sector for Hospitality can boast and offer this service. Simple Booking is among them.

Our system is now integrated, after more than two years of work and testing, with the Google Hotel Ads platform "Book On Google".

Book On Google (BoG) is a very sophisticated and deep integration that Google releases only to the most important technological partners that allows the guest to book the room, after clicking on the ad, completely in the Google ecosystem and therefore without being redirected to an external booking site/engine.

BoG has been reported as a very efficient tool especially for mobile bookings since the customer, now always logged in with his Google account, no longer has to enter personal data and can pay with Google Pay, if enabled.

BoG allows, finally, also the booking in Google environment through Google Assistant, both on Smart Phone and via Google Nest, Google Home and other audio devices.

In Europe few operators in the IT sector for Hospitality can boast and offer this service. Simple Booking is among them.

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