The Pellicano Hotels Group Selects Lybra as a Preferred Technology Partner, Implementing Lybra’s Assistant RMS in all 3 of Their Luxury Properties in Italy 

Lybra, developer of the Assistant – the most complete, machine learning, demand-centric revenue management system (RMS) – is proud to announce that the Pellicano Hotels Group, one of Italy’s most fabled luxury hotel chain, has chosen to implement Lybra’s Assistant RMS in all three of their luxurious properties: Hotel Il Pellicano in Tuscany; La Posta Vecchia Hotel in Palo Laziale, near the Thyrennian Sea; and Mezzatore Hotel & Thermal Spa in the isle of Ischia.

As the Pellicano Hotels Group is a company that prides itself on its commitment to quality, their decision to implement Lybra’s Assistant RMS was a fitting one, as it is the only RMS that integrates future flight search data and destination research – both of which are an effective measure of travel intent – plus competitors’ prices and events, into the solution’s machine learning-based algorithm to provide the most accurate rates, even in today’s uncertain market. Future demand data is integrated into the Assistant RMS through the brand-new module, Lybra EYE, the most advanced and accurate future demand monitoring system, currently in beta and available only to hotels in Italy – like Pellicano Hotels, who chose Lybra because of their innovation and commitment to developing the highest quality revenue management solutions.  

“We have a great skill-set in our booking department, and we were looking for a revenue management tool that could support our agents in increasing room revenue and overall profitability – and we found it in Lybra’s Assistant RMS,” said Michele Sambaldi, Managing Director of the Pellicano Hotels Group. “I personally think that Lybra can be a great partner for hotels that want to introduce a more strategic, data-focused approach to revenue management."

“The Pellicano Hotels Group is one of the most iconic and well-recognized chains in Italy and Lybra is very proud to begin this collaboration,” said Fulvio Giannetti, CEO & Head of Data Science at Lybra. “The road ahead is still uphill for hotels and, at Lybra, we feel the responsibility to do well and improve our solution after day to give hoteliers the best possible tools and opportunities to thrive, like our new Lybra EYE module. The Lybra EYE sets a new worldwide standard of excellence for the quality and breadth of hotel demand data, and we are delighted to be able to support such an important hotel group with such advanced technology.”

Lybra’s Assistant RMS and the new Lybra EYE module gives the Pellicano Hotels Group’s revenue management team access to the most up-to-date, real-time future hotel demand data, by monitoring the search flow on their destinations, up to 365 days in advance; analyzing travel intention by nationality; monitoring competitors’ pricing in real-time; and evaluate how events and local happenings are impacting the demand within each destination. This data can be used to develop revenue management and marketing strategies designed to capture the most hotel bookings possible, out of the limited number coming to their destinations.

Setting room rates based upon accurate forecast data is the best way for hotels to price their rooms competitively and, with the introduction of the new Lybra EYE module, the Assistant RMS is the only solution on the market that offers next-generation forecasting capabilities ­– now available to savvy, forward-thinking Italian hoteliers, like the Pellicano Hotel Group.