Through the agreement, we will be able to propose on the market the supply to Italian and European hotels of personalized Mini Programs
Simple Booking has signed an important agreement with Value China, a partner agency in Italy of Tencent - the supplier of WeChat - in order to integrate Simple Booking with the formidable Mini Program present in the same WeChat.
Through the agreement, we will be able to propose on the market the supply to Italian and European hotels of personalized Mini Programs, the official websites generated within WeChat will be connected to our system in order to allow Chinese users all over the world to book and pay in real time directly from the APP.
WeChat is used by more than 1 billion Chinese speaking users who, through the Mini Programs eCommerce sites, buy very easily from the same social platform also thanks to the payment system fully integrated in WeChat.
Through the display of a branded Mini Program and the integrated booking engine, we will support the exposure of hotel clients who will subscribe to the Independent Travellers market in China.
Simple Booking is the first booking engine in the world to boast this integration of services.
The implementation, with the first pilot clients, is scheduled for the end of the year.