Macario

Digitization to drink!

industry

Beverage

When we found ourselves having to select a provider for the company's ERP management software following the company's acquisition, Zucchetti seemed an optimal all-round solution, since it was a well-known Italian experience in the technology sector.
Andrea Bariggi
DIRECTOR - MACARIO SRL

CLIENT PROFILE

Ancient recipes meet modern production

Macario Srl blends ancient recipes with modern production. Based in Alessandria, the company exports its signature soft drinks, adorned with colorful pin-up faces, to 30 countries across five continents . The retro branding reflects the company’s origins in the 1950s when Nonna Vittoria first created refreshing drinks for guests. Her grandchildren carried on the tradition, expanding the business while maintaining her original recipes.

Today, Macario offers five sodas and three iced teas, made with natural ingredients and eco-friendly glass bottles, with packaging using 30% recycled plastic.

In 2022, two entrepreneurial families took over the company, aiming to grow the brand while preserving its heritage.

The Challenge

Optimize Logistical and Administrative Processes

Implement an adaptable ERP System

Create synergies between departments ensuring seamless integration and coordination across administrative, sales, purchasing , and logistics functions

The Outcome

Cost-effective solution: the cloud platform eliminated license costs, on-premise installation, and hardware investment

Remote work capability

Customized functionality

The implementation of the cloud solution improved Macario Srl’s competitiveness

client requirements

Blending ancient recipes with modern production

Foster better communication and collaboration between departments

Macario Srl, entrusting its production to a third-party producer under private label, had time to focus on optimizing all the phases related to the purchase, storage and sale of the products . As a small business, it therefore needed to streamline and add value to all its logistical and administrative processes.

The need arose to adopt an ERP capable of adapting to the specific business management needs (administrative area, sales and purchasing, warehouse and logistics) and to create synergies between the departments.

Project

Control processes: anytime, anywhere

Warehouse and logistics under control

A cloud platform was chosen, which resulted in a cost effective solution: no license costs, no on-premise installation and no invest ment in hardware. Therefore, an agile solution able to contain costs. Furthermore, the cloud has made it possible to work remotely since the management of processes is not tied to the PCs in the company. With an internet connection, the company staff can now control and monitor the various processes, anywhere and at any time, having guaranteed data protection.

The MagoCloud à la carte application has responded in an optimal way to the customised needs of the company, such as warehouse management or the creation of price lists by customer category. The implementation of the project has made Macario Srl more competitive, guaranteeing the effective and safe control of all administrative and accounting aspects and the efficient management of the warehouse and logistic processes.

A true Italian story

It was the 1950s. On warm summer afternoons at the Macarios’, Grandma Vittoria would prepare refreshing drinks for both adults and children. With simple ingredients and unforgettable flavors, anyone who tasted her creations was delighted. Inspired by this, the family decided to begin a small, homemade production to share that authentic taste with others.

why Zucchetti

Excellent customer service

Creating an integrated sales process

After the company's acquisition, we needed to choose a provider for our ERP management software, and Zucchetti appeared to be the ideal all-around solution due to its strong reputation in the Italian technology sector.

We are highly satisfied with the excellent customer service provided and would definitely consider it again for future business projects.