Alnatura

Retail & F&B – the best of both worlds with Zucchetti’s solutions

employees

2100

industry

Retail

We chose Zucchetti’s solution to optimize our processes and support company growth. Zucchetti’s experience in retail and hospitality, along with the multifunctional TCPOS system, will drive significant progress in our markets through practical use of the new software.
Jochen Krüger
DEPARTMENT MANAGER - ALNATURA

client profile

Taking responsibility along the supply chain

Alnatura was founded in 1984 by Götz Rehn, CEO of the company. For over 20 years, it has been selling organic foods such as bread, cereals, pastries and savoury snacks, dairy products and juices in more than 110 of its own stores in Germany, and both in Germany and abroad, through 3,500 branches of different partners.

Moreover, Alnatura is a partner of Payback, the largest bonus program in Germany with 29 million customers.

The Challenge

Manage sales of Alnatura’s natural products, bakery items, and in-store drinks

Streamline checkout processes across all product categories

Integrate with the PAYBACK reward program to boost customer loyalty.

The Outcome

Implemented TCPOS system for quick process integration and traceable information

Enabled mobile payments through the PAYBACK app, improving customer experience

Integrated loyalty points collection with PAYBACK Pay, increasing customer engagement and satisfaction

Boosted customer retention and sales with advanced POS features and loyalty programs

client requirements

Optimizing sales and loyalty: Alnatura’s perfect POS solution

A new checkout system

Alnatura needed a solution to support the sale of its wide range of natural items and to manage all checkout processes in the store, the sales of the bakery department, as well as purchases of drinks for in-store consumption.

Furthermore, an integration with the PAYBACK reward program was needed, in order to increase customer loyalty.

project

New ways to stand out as a retail business

Make mobile payments a breeze

Regardless of the mobile phone, whether iOS or Android, in all Alnatura supermarkets, the customers can use PAYBACK Pay not only as a means of payment, but also to redeem coupons and collect points.

With the POS solution provided by TCPOS and the integration of the bonus program PAYBACK Pay, in fact, the collection of loyalty points is now included, an implementation that immediately gained enthusiastic feedback from customers.

Retailers can distinguish themselves today

The POS system offers the possibility to create shortcuts on the till for most frequently-sold products, setting links between articles and function keys.

Alternatively, it is possible to automatically organize the keys on the touch screen according to an alphabetic order and each store listing can be set individually by local managers direclty on the POS system.

WHY ZUCCHETTI

A wide range of functionalities that help retain customers

A significant progress for our market