Client: AlnaturaSector: Retail and F&BNo. of Employees: 2 100Website: www.alnatura.de
Alnatura was founded in 1984 by Götz Rehn, CEO of the company. For over 20 years, it has been selling organic foods such as bread, cereals, pastries and savoury snacks, dairy products and juices in more than 110 of its own stores in Germany, and both in Germany and abroad, through 3,500 branches of different partners. Moreover, Alnatura is a partner of Payback, the largest bonus program in Germany with 29 million customers.
Alnatura needed a solution to support the sale of its wide range of natural items and to manage all checkout processes in the store, the sales of the bakery department, as well as purchases of drinks for in-store consumption. Furthermore, an integration with the PAYBACK reward program was needed, in order to increase customer loyalty.
To support its expansion, Alnatura introduced SAP Retail enterprise-wide in 2014 and decided in a tender to implement the new Zucchetti’s POS systems provided by TCPOS. Zucchetti convinced Alnatura thanks to the wide set of standardized solution modules available within the system, with which processes can be implemented very quickly and information can be easily traced.
Mobile payment via smartphone is now a routine part of the customer experience, since Alnatura now lets its customers pay via cashless smartphone app. Zucchetti’s POS solution, which Alnatura rolled out in 2015, was prepared for mobile payments with the PAYBACK app from the beginning. The customer immediately receives a confirmation on his smartphone and a payment notification by e-mail.
Regardless of the mobile phone, whether iOS or Android, in all Alnatura supermarkets, the customers can use PAYBACK Pay not only as a means of payment, but also to redeem coupons and collect points. With the POS solution provided by TCPOS and the integration of the bonus program PAYBACK Pay, in fact, the collection of loyalty points is now included, an implementation that immediately gained enthusiastic feedback from customers.
“Retailers can distinguish themselves today thanks to POS systems that offer a wide range of functionalities such as loyalty schemes and modern payment solutions - both of which improve customer retention and boost sales“ says Dirk Schwindling CEO of Zucchetti GmbH “We are pleased that the Alnatura brand, a brand that is very popular among many consumers, trusts in our solution. ”.
Jochen Krüger, department manager at Alnatura“We have opted for Zucchetti’s solution to further optimize our processes and drive the growth of our company. We consider the general experience of Zucchetti in retail and hospitality as extremely beneficial, especially due to the multiple functions offered by the POS system provided by TCPOS. We expect significant progress for our markets through effective and practical work with the new software“.
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