Case history


Promoting innovation with pos and cashless payment solutions

Client: Denner SA
Country: Switzerland
Field: discount
Employees: 3.700
Turnover: 2.833 million Swiss Francs

Client Profile

Founded in 1969, today DENNER is the leader discount chain and the third largest supermarket in Switzerland, present with brand-stores, Denner Satellites and Denner Express franchising shops. The organization includes about 800 stores for over 1.750 tills. With over 3700 collaborators, Denner has a turnover of approximately 2.833 million Swiss Francs.

Denner AG needed to simplify its processes and adopt a system that guaranteed flexible features and quick service, besides accurately recording transactions, allowing fast payments and having complete information at any time. Moreover, the discount store needed a flexible architecture to add more features to its normal till system, in order to set and launch different promotional actions in all the branches belonging to the organization across Switzerland.

Zucchetti’s TCPOS POS solutions were first installed in Denner Locarno with all its most renowned features, including the innovative Promotional Engine, a powerful solution designed for shops and supermarkets aiming at establishing a direct connection with their customers, increasing customer loyalty by mean of new promotional offers and discounts. Furthermore, Zucchetti’s staff developed new customizations like a fully-functional Navision interface, an age verification system for preventing alcohol sales to minors, a precise return merchandise process management and improved sale list layout.

Reto Gautschin, Sales Manager at Denner Lugano:

"We found in Zucchetti a serious and reliable partner that developed together with us a professional and customized till system that satisfies our company requests and customers’ daily needs by starting new actions day by day."