A New Addition to the Zucchetti Family

As of May 13, 2020, Lybra (formerly Lybra.Tech) was acquired by Zucchetti Hospitality.

Our entire team is excited to meet/work with the internal team, and all of the other hospitality technology vendors that make up the Zucchetti family, over the coming years.

So, let us take the time to introduce ourselves properly…

Lybra is the Italian-based developer of the Lybra Assistant RMS, an innovative, demand-centric machine learning RMS, which was designed to improve the quality of hoteliers’ lives, by simplifying and automating daily operations to skyrocket bookings and revenue, even in unprecedented market conditions. Unlike traditional RMS (which prioritize historical data in pricing calculations), Lybra’s Assistant RMS prioritizes real-time market and competition data to offer the most accurate pricing suggestions, no matter how the COVID-19 pandemic affects demand.

The Lybra.Tech team is made up of hospitality and technology experts from around the globe, with in-depth knowledge of the top travel markets and extensive experience in the global hospitality industry. Passion, excellence, customer-centricity, innovation and creativity are our core values – and as these align with The Zucchetti Group’s corporate values, we know this partnership will be a beneficial one for all of us.

If you’d like to learn more about Lybra or the Assistant RMS, please visit or contact Lorenzo Magnarelli, Chief Customer Success Officer, at

To partner with or integrate your solution with Lybra’s Assistant RMS, please contact Stefano Sciamanna, Chief Marketing Officer, at

Cin Cin to the health and success of the entire Zucchetti family!