Cloud PMS, Booking Engine, Marketing Automation, Data Analytics and POS Solutions: Zucchetti Highlights for Hospitality and Catering at Fitur Madrid

An increasingly broad and integrated application offering that starts with web-based management systems and goes on to digitise all technological processes in the hospitality and catering sector.

For Zucchetti, the next edition of Fitur Madrid, the international tourism trade fair scheduled to take place from 18 to 22 January 2023 in Madrid, will be an opportunity to present several innovations dedicated to the hospitality and catering sector that have an international scope.

Starting from a PMS completely in cloud mode (Lean Hotel System), natively integrated with Zucchetti Hospitality's other solutions, advanced booking engine and channel manager systems (Simple Booking and Vertical Booking) connected with the main portals for hotel bookings, including the advanced Marketing Automation functions to centralise and automate customer communication and management processes.

Also not to be forgotten is Travel Data Lake, the platform developed by LybraTech that collects and manages millions of searches for overnight stays every day, thanks to which it is possible to have a statistically relevant overview of future tourist demand and extrapolate valuable information on the profile of travellers. The system anonymously collects accommodation searches made by travellers through the CRSs of the Zucchetti Group, returning an accurate forecast of hotel demand (period, destination, length of stay, etc.).

In the restaurant sector, on the other hand, the flagship solutions are TCPOS and Tilby, to better manage cash points thanks to the integration of accounting and tax applications with digital payment and electronic invoicing systems.

"For Zucchetti, Spain is a very important market for ERP and HR solutions, which is why we are also present with a direct subsidiary," says Dirk Schwindling, Executive VP 'World Business Operations', "but we also aim to expand further thanks to our wide offer for the hospitality market. In fact, with our applications we are able to satisfy all market targets, from large chains to hotels and family-run hotels, also covering needs relating to revenue management, ecommerce and business intelligence, as well as energy saving, with the aim of making all accommodation facilities not only more digital, but also more efficient and high-performance".

Zucchetti team will be available to all Fitur Madrid participants who would like to learn more about the group's solutions at stand 8D64 in Hall 8.