How to innovate a historical brand using cloud cash and fidelity cards
Callipo single-brand stores are the perfect union between innovation and tradition. The historical Calabrian company that produces tuna and canned fish has recreated a suggestive atmosphere in its shops that brings to mind the ancient tuna-fisheries and the history of a family business that has been able to seize the opportunities offered by digital. Callipo has chosen for its stores the Tilby cloud point of sale which is useful as a sales and marketing tool; in particular to promote customer loyalty. In this direction Callipo has developed a fidelity and discount card program integrated with the Tilby software.
The group exports all over the world and its products are sold in large-scale distribution chains, in the retail channel, on the company's e-commerce site and in 4 single-brand stores.
Let’s discover the opportunities offered by integrated marketing features at cloud cash through the words of Giacinto Callipo, spokesperson of the fifth generation of the industrial group. We asked him how it is possible to innovate a historical brand and which are the advantages of using cloud cash and fidelity cards.
Your company has an important tradition but has been able to innovate. What do innovation and digital represent for you? The two aspects are well combined. On one hand, the handmade production follows a tradition that we have been handing down from father to son for 5 generations. In this way, human resources play a primary and fundamental role. On the other hand, modern technology is able to better manage production flows and to guarantee very high quality standards. Innovation and digitalization are two aspects that we follow very carefully, most of all for what concerns upgrading machinery and management procedures of the various activities. What made you choose the Tilby cash system for managing your shops? We chose Tilby because we immediately liked the platform, the user friendly interface, both on the front office and on the back office side. The main advantage we have noticed is the flexibility and the simplicity in activating a new store, both in terms of configuration and of training for new resources, which has allowed us to optimize timing.
In addition to this, the Tilby cloud POS also allows the management of the fidelity card, with which we offer the customer several discounts or periodic and rotating promotions for certain products.
The marketing tools integrated in Tilby cloud cashConcluding this journey between tradition and innovation, let’s discover in detail what are the tools that Tilby cloud point of sales offers and can be exploited in stores for customer loyalty, fidelity cards and the management of automatic promotions:
The advantages of promotions and fidelity cards for the storesCompared to a simple cash register, choosing a cloud system leads to many advantages. Thanks to Tilby, Callipo stores can generate reports on products sold and make forecasts based on sales trends, optimize warehouse management and create daily activity reports. But not only. Some tools, in particular, can be very useful for your store's marketing strategy: thanks to the cloud cash register, it is, in fact, possible to manage discounts and fidelity cards in an integrated way.
Memorizing customer data and purchase history is a huge advantage. It allows you to find out who your consumers are and what their preferences are, building customer loyalty. In fact, more often consumers choose to buy in stores that have a loyalty program.
With Tilby cash software is possible to create customers’ cards and to take advantage of automatic profiling in an easy way. Using integrated communication’s tools at the cashpoint, like email or sms marketing tools, you can identify exactly the customers who might be interested in a specific product. This is possible thanks to their purchase history and you can send them tailor-made promotions, encouraging the drive to store of customers who haven't been in for a while.