Fitur is the benchmark event in the tourism sector and the leading trade fair for inbound and outbound international markets.

FITUR, the most influential international tourism fair in the sector, will be held at IFEMA MADRID from 21 to 25 January 202 6, consolidating its position as the key event for source and destination markets. This annual gathering brings together professionals with high decision-making power, leading companies, international destinations and visitors who are passionate about discovering the latest trends in tourism. With a strategic focus on sustainability, innovation and digitalisation, FITUR drives the transformation of the sector through specialised content, high-value networking and proposals that shape the future of tourism.