ITB Berlin is the trade fair dedicated to the hospitality industry, taking place from March 3 to 5, 2026, in the German capital at the Berlin ExpoCenter City. The event celebrates its 60th anniversary and is undoubtedly a key reference point for tourism industry professionals, also offering the opportunity to discover the latest technological trends designed for the sector.

Zucchetti, Italy’s leading software provider, has invested heavily in research and development — including through strategic acquisitions — in the hospitality sector. Over the past decade, the company has achieved national leadership based on revenue and the number of clients using its solutions in the hotel and restaurant industries.
For 2026, the challenge is to further expand internationally with an offering distinguished by its completeness and functional depth, as well as by the fundamental aspect of solution integration. This allows users to access information and data within a single application system, without the need for costly system integration projects.

At ITB Berlin, the company will present next-generation PMS solutions, booking and revenue management systems, marketing automation tools, and digital payment systems. This range of applications is particularly suited to France, Spain, and the DACH region, and includes:
• Vertical Booking CRS – a Central Reservation System for managing bookings and rates, designed for chains, groups, and large hotels;
• Simple Booking CRS – a Central Reservation System for managing bookings and rates, intended for independent hotels and boutique hotels;
• LEAN PMS – a central Property Management System that automates and coordinates all operations of an accommodation facility, targeting chains, groups, and business hotels;
• easybooking PMS All-in-One – a central Property Management System that automates and coordinates all operations of an accommodation facility, particularly suited for holiday homes and/or small hotels;
• Lybra RMS – a Revenue Management System that optimizes revenue by analyzing market data (demand, competition, seasonality, etc.) to automate and suggest the best pricing and availability strategies, thereby maximizing property profitability. Particularly suitable for small and medium-sized hotels;
• RateBoard – a cloud-based Revenue Management System designed to help hotels and resorts of any size optimize pricing strategies and increase revenue.

Zucchetti staff will be available to all attendees of ITB Berlin who wish to learn more about the Group’s solutions at Stand 134 in Hall 8.1.