Zucchetti, the Italian multinational specialized in management systems for sectors including retail, manufacturing, and human resources, is taking a significant step toward building a global hospitality technology platform by acquiring a controlling stake in Grupo Hive. The group's brands include Infotera, HSystem, Bee2Pay, Niara, and Omnibees, a technology and distribution platform for the hotel industry with a strong presence across Latin America. The transaction value has not been disclosed, and the deal is subject to approval by Brazil's antitrust authority, CADE (Administrative Council for Economic Defense).

The strategic rationale centers on direct geographic complementarity. Zucchetti already operates with depth in the hospitality segment across Europe and North America, serving 44,000 hospitality clients, 48,500 in catering, and 1,500 wellness units including spas, gyms, and wellness centers. In Latin America, that presence had yet to be built. Omnibees fills that gap: it connects more than 10,000 hotels to online sales channels and a network of over 750 distribution partners, with operations in Brazil, Portugal, Colombia, and Mexico, serving both independent properties and major hotel groups.

With the acquisition, Zucchetti will operate on both sides of the Atlantic with an integrated offer for hotels, combining property management, distribution, reservations, payments, data intelligence, and direct sales in a single ecosystem. The goal is to eliminate the system fragmentation that still defines much of the hotel industry's operations, delivering a platform capable of covering everything from digital check-in to financial management and performance analytics.

"Zucchetti has spent decades building one of the strongest positions in hospitality technology in Europe and North America. What we were missing was an equally strong foothold in Latin America, one with local DNA and validated distribution at scale. Omnibees has exactly that. The combination puts us in a unique position: global scale, with deep knowledge of each market we operate in. We are not entering Latin America. We are arriving with an operation that is already inside more than 10,000 hotels," says Alessio Mainardi, CEO of Zucchetti Brazil and head of the company's Latin American operations.

One ecosystem for hotels to manage everything in one place
Zucchetti's hospitality portfolio currently covers digital concierge, online check-in, central reservation systems, revenue management, digital marketing and automation, ERP, PMS (Property Management System), food and beverage, and wellness solutions. With the addition of Grupo Hive's ecosystem, significant synergies open up on both sides, given the complementarity of solutions and geographic reach.
The move responds to a real market pressure. Brazil's hospitality sector generates over R$ 900 billion (approximately USD 180 billion) and operates largely on disconnected systems, creating operational inefficiencies and gaps in performance visibility.

"The hospitality industry has always struggled with a proliferation of systems that do not talk to each other. A hotel runs one PMS, a separate system for distribution, another for payments, another for data, and the team loses time and revenue manually bridging the gaps. What we have built together is a direct answer to that problem: a platform where these pieces connect natively, with data intelligence flowing across the entire operation. For hoteliers, that means less friction, more visibility, and better decisions, faster," says Carlos Sarquis, CEO of Omnibees.

Growth through acquisitions and market localization
Founded in Italy more than 45 years ago, Zucchetti is present in over 50 countries and serves more than 750,000 clients worldwide. With 15 years in Brazil, where it counts more than 120,000 clients and 4,000 partners, the company's growth strategy is strongly anchored in mergers and acquisitions.

Prior to the Grupo Hive deal, Zucchetti had acquired nine Brazilian businesses across retail, ERP, human resources, and digital signatures. Recent acquisitions include D4Sign, Elofy, Compufour, Smallsoft, Gdoor, and AppBarber. The Grupo Hive acquisition marks the opening of a new vertical in hospitality, and significantly expands the group's capacity for product development, artificial intelligence, and internationalization in the segment.

A central element of Zucchetti's strategy in Brazil is market localization: the adaptation of products and business models to the specific requirements of the Brazilian and Latin American markets. The process works in both directions. Technologies and operating models developed in Brazil have been carried back to Europe. With the addition of Grupo Hive, that exchange is expected to deepen across the hospitality vertical.