This annual event brings together industry professionals, leading companies and visitors interested in the latest tourism trends, with a strategic focus on sustainability, innovation and digitalization.

For this reason, Zucchetti — already a market leader in Italy in terms of revenue and number of customers in the field of technological solutions for hospitality — has decided to strengthen its presence abroad, particularly in France, Spain and the DACH area, with a complete and integrated offering for the hospitality sector, which includes:

- Vertical Booking CRS – a booking and rate management system (Central Reservation System) designed for chains, groups and large hotels;

- Simple Booking CRS – a booking and rate management system (Central Reservation System) aimed at independent and boutique hotels;

- LEAN PMS – a central management software (Property Management System) that automates and coordinates all operations of an accommodation facility, targeting chains, groups and business hotels;

- Lybra RMS – revenue optimization software (Revenue Management System) that analyzes market data (demand, competition, seasonality, etc.) to automate and recommend the best pricing and availability strategies, thus maximizing the property’s profitability. It is particularly suitable for small and medium-sized hotels.

In addition to the most innovative solutions on the market, those who choose Zucchetti can rely on constant support during the analysis, consulting and post sales assistance phases, thanks to a widespread presence throughout Europe with direct subsidiaries, for a total of 1,500 group employees working abroad.

Zucchetti staff will be available to all Fitur Madrid participants wishing to learn more about the group’s solutions atstand 12E03 in Hall 12.