Giessegroup

Taste joins forces with technology

TYPOLOGY

Restaurant chain

LOCATIONS

BRANDS

Crudo and
Giustospirito

We chose Zucchetti as our technological partner because of its unique integrated offering of solutions granting agile development of our project, supporting ongoing growth and numerous new openings.
Monica Laudati
Food tech manager - giustospirito AND crudo

client profile

Fast casual dining means technology

Giessegroup is a well-established name in the field of fast casual dining, with 2 successful brands (Giustospirito and Crudo) and 20 points of sale all over Northern Italy.

Giustospirito is a complete experience, with an extensive and diverse menu centring around simple recipes made with quality ingredients, accompanied by a selection of the group’s own beers. The idea arose in 2010 out of a passion for craft beer and top-quality cuisine: the first restaurant opened adjacent to the brewery in Rubiera (Reggio Emilia),a convivial environment serving a variety of dishes and pizzas with beer. Many more restaurants were added, and Giustospirito continues to grow, also selling craft beer in other venues all over Italy.

Crudo offers Japanese-inspired dishes served in venues with a contemporary atmosphere. The Crudo project arose out of a desire to propose an innovative format, bringing a catering formula that has become popular all over the world to Italy.

Thus, the flair of an international Sushi Chef meets Italian ingredients, creating a unique, creative, and unconventional fusion of flavors, which also includes meat and vegetarian dishes. The smart and innovative self-ordering system makes the customer experience enjoyable and fun.

The Challenge

allow customers to place orders directly from their smartphones at the table

ensure the best customer service by speeding up order-taking (even on the go)

manage and organize orders for takeaway and delivery

The Outcome

optimize processes in individual restaurants while centralizing the overall management of the company

manage administrative and accounting aspects, stock levels in the warehouse, and relationships with suppliers

analyze data and create dynamic dashboards

client requirements

Centralize and digitalize production and logistics processes to manage the operations of all locations from a single access point.

The Giusto Spirito and Crudo formats were designed with the goal of rapidly multiplying openings. Therefore, it was crucial to centralize and digitalize production and logistics processes in order to manage the operations of all locations from a single point, while always maintaining control over product quality and raw material prices, as well as the sustainability and profitability of the company.

PROJECT

Integration to improve processes and performances

Giessegroup has chosen TCPOS by Zucchetti to manage its business, permitting optimisation of processes in individual restaurants while centralising management of the company. Touchscreen point of sales, sales statistics and analysis, and management of all customer touchpoints, both in-store and online: all the information is collected and synchronised to improve customer service and the restaurants’ performance.
Thanks to the integration of TCPOS with Mago, Zucchetti’s ERP, Giessegroup also manages administrative and accounting aspects, inventories in the warehouse and supplier relations, permitting accurate overall control
The technological equipment of the Giustospirito and Crudo restaurants includes Zucchetti digital solutions allowing management of all orders placed online, both through direct sales channels (the website and app) and via various food delivery platforms. So all orders enter directly at the checkout points, avoiding manual entry by operators to ensure the utmost efficiency. The digitisation of warehouses, production processes and accounting tasks optimises information and reduces the margin of error. To analyse data and build dynamic dashboards without the use of code, the Group adopted the InfoBusiness B.I. Infobusiness.

why Zucchetti

To effectively tackle the ongoing challenges of the market

We chose Zucchetti as our technological partner because of its unique integrated offering of solutions granting agile development of our project, supporting ongoing growth and numerous new openings. In addition to satisfying our customers’ needs with the self-ordering app, Zucchetti allowed us to face the challenges of a constantly evolving market, in which real-time control is of fundamental importance to stay competitive

Monica Laudati
Food Tech Manager - Giustospirito and Crudo