Fradiavolo

Pizzerie Fradiavolo

"Digital" pizza combining craftsmanship

with tech

TYPOLOGY

Pizza chain

employees

150

location

I was looking for an integrated system that would allow me to develop an advanced form of management control that would be accurate, as well asintuitive and easy to use
Mauro D'Errico
President - fragesa srl

CLIENT PROFILE

An innovative project with quality ingredients

The group was founded in 2018 by Mauro D’Errico and Gianluca Lotta, who took over Pizzeria Fradiavolo in Genoa. This marked the beginning of a process of growth leading to the opening of other locations, including a particularly prestigious location in Milan.

The group’s style is contemporary artisanal, using high-quality raw materials (including specialty products recognised by Slow Food), and the recipes are the result of careful selection of ingredients and an innovative pizza creation process. The top quality ingredients that went into the project qualified the restaurant for an “Italy’s 50 Top Pizzas" ranking.

The group’s goals are ambitious – to grow from 21 pizzerias to 40, (with new openings primarily in city centres, where delivery represents about 20% of the business), from 150 to 450 employees, and from 5 to 40 million Euros in turnover.

All this has been made possible by the recent entry of Gioia Group Spa, a holding company owned by the Ferrieri family (Cioccolatitaliani, Bun Burgers, and Pizzeria Italiana Espressa) and the Mir Capital fund. The innovative idea behind the Fradiavolo format lies in the engineering of the production process, which has led to standardisation, simplification, and acceleration of pizza preparation while maintaining the same high quality. The result? Inclusion in the ranking of the best 20 pizzeria chains in the world.

The Challenge

Increase service speed and order accuracy

Ensure the best customer service by speeding up order taking (even on the go)

Allow customers to order directly from their smartphones at the table.

The Outcome

Optimize processes in individual restaurants while centralizing the overall management of the company

Manage administrative and accounting aspects, inventory levels, and supplier relationships

Analyze data and create dynamic dashboards

CLIENT REQUIREMENTS

Centralize and digitize production and logistics processes to manage the activities of all points of sale from a single access point

Fradiavolo's format is innovative and cutting-edge and is specifically designed to be replicable while maintaining a number of details characteristic of the city in which each restaurant is located. From a technological point of view, it was necessary to centralise and digitise production and logistics processes in order to manage the activity of all points of sale from a single access point while maintaining a focus on the quality and prices of raw materials, as well as on the company’s profitability. There was also a need to implement a system that would make it easy for each restaurant to independently manage the organisation and management of employee attendance.The central Human Resources Administration office also needed to have all the data and information required for the closure of monthly attendance and the processing of salaries available to them.

project

Integrated solutions to optimize processes and enhance chain performance

Fradiavolo chose TCPOS to optimize processes in individual restaurants while centralizing the overall management of the company. The information collected from touchscreen POS terminals and customer touchpoints in-store, along with sales statistics, are synchronized to improve customer service and the performance of individual locations. Thanks to the integration of TCPOS with Mago, Fradiavolo also manages administrative and accounting aspects, inventory levels, and supplier relationships for accurate and precise overall control: the digitization of warehouses, production processes, and accounting activities helps optimize information and reduce margins of error. For the staff, an HR Portal was implemented to manage all services (payroll, attendance management, personnel budget) and allows for the online publication of information, employee self-service, and applications reserved for the HR office. Finally, Infobusiness is Zucchetti's solution designed to analyze data and create dynamic dashboards without the need for coding, even via the web

WHY Zucchetti

Integrated systems for advanced management control

Food cost control is one of the most important business aspects

I'I was looking for an integrated system that would allow me to develop an advanced form of management control that would be accurate, as well as intuitive and easy to use.

Zucchetti’s integration between TCPOS and Mago solutions responded perfectly to my needs, giving me the opportunity to control one of the key aspects of the company, ‘food cost’,with precision, despite the exponential expansion we have been carrying out in recent years''

Mauro D’Errico
Fragesa Srl President